SureSmile is a digital orthodontic company that had the opportunity to grow their customer base significantly due to an acquisition. They needed to educate potential customers and their own sales force on a product that is nuanced, complex, and targeted towards a niche market. In addition the market generally does not like to be marketed to, and prefers a peer-to peer approach for credibility.
SureSmile – Dentsply Sirona
14 January 2019
Medical, Education, Corporate, Social
Sony Fs7, A7s2, Dji Osmo, Ronin, Adobe Photoshop, Adobe After Effects
We identified leaders in the industry that had a compelling success story to tell about the SureSmile product. We worked with the doctors, patients, and the Dentsply corporate marketing staff to craft a series of testimonials for use on social media as well as by the sales team in their presentations to potential customers.